Yours Always, the new music festival that was set to bring Benson Boone, sombr and a lineup of pop acts to Salt Lake City this fall, has been canceled less than two months before its original scheduled debut of Oct. 2-3.
Fans shared their dismay on Reddit, revealing that several ticket holders had received refunds for their purchases without reason over the weekend. Many also expressed suspicion about the fact that the festival’s online presence has essentially disappeared completely, with no reachable support email (one fan reported that the email bounced back to them as “invalid”), a deactivated website, and deleted social media accounts. According to an X user who posted a screenshot of an email from Yours Always Festival, the event has been canceled due to “unforeseen circumstances.”
The two-day festival was first announced June 24 along with its diverse lineup, with Boone — whose smash hit “Beautiful Things” became one of the biggest songs of 2024 on the Billboard Hot 100, landing at No. 3 on the year-end chart — and sombr, who has quickly emerged as one of pop’s fastest-rising artists with multiple Hot 100 entries, set to headline. Beyond the two pop stars, the inaugural event was expected to also include Stephen Sanchez, Labrinth, Joshua Bassett, Daniel Seavey, Bella Kay, BØRNS, the Hellp, Voila and Thomas Day. The festival coined itself on its now-archived website as “a new music experience coming to Salt Lake City.”
Billboard has reached out to representatives for Boone and sombr for comment on the festival’s cancellation, including whether the artists’ teams were notified before ticket holders learned the event had been called off.
Get weekly rundowns straight to your inbox
Sign Up
