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The holiday season is about to get a lot merrier — and, in this case, brighter — because Mattel’s Hanukkah-themed Barbie is finally back in stock. Released by the brand in September, the 11-inch doll comes dressed in a menorah sweater that actually lights up, part of the brand’s new “Ugly Sweater” collection. She also sports bouncy brown hair and tiny freckles across her face.
When the doll first dropped, it retailed at Walmart for less than $30 but sold out almost instantly. Now, the holiday collectible is selling for $100, and the little light-up hit is still getting plenty of attention. Walmart notes that hundreds have been purchased in the last 24 hours, and we expect that number to keep climbing as Hanukkah approaches. This year, the eight-day celebration runs from Dec. 4 through Dec. 12.
selling fast
Barbie Holiday Sweater Doll
Ships quick!
Social media couldn’t contain its excitement over the launch, either, with Reddit users praising everything from “the quality of her jumper” to saying they “can’t wait to buy one for the entire family.” Another commenter wrote, “I’m thrilled that Mattel has finally recognized Chanukah.” In addition to the Hanukkah Barbie, the Ugly Sweater collection includes two other releases, both dressed in Christmas-themed crewnecks.
What’s especially notable about this Barbie, though, is the accuracy of the menorah on her sweater. Eagle-eyed TikTok accounts were quick to point out that when the Hanukkah candelabrum appears in pop culture or on holiday products, it’s sometimes depicted incorrectly, often with the wrong number of branches. Barbie’s version gets all nine.
There’s also a fitting bit of history behind the release: Barbie was created by Jewish inventor Ruth Handler, who co-founded Mattel with her husband in 1945. She helped grow the company into one of the world’s most recognizable brands, and more than eight decades after Mattel’s founding, Barbie still sells “three dolls every second,” according to reports.
And speaking of Barbie success, the brand has been on quite the generational run with its recent drops. Its viral Lenny Kravitz “Kenbassador” doll is already nearly sold out online after thousands of fans scooped it up, and this new release is generating plenty of praise of its own. So while we’re still more than two months out from Hanukkah, now is the ideal time to grab this Barbie before she disappears from shelves… Again.
Where Can I Still Buy the Hanukkah Barbie Online?
The Barbie Hanukkah doll has been in and out of stock since it first landed in September, and our editors have been continuously monitoring the internet to find the best places to snag the toy while demand remains high. Right now, Walmart appears to be one of the only retailers where you can still buy the doll online. As mentioned, the collectible originally retailed for less than $30, but it’s now selling for $100.
The price jump isn’t entirely surprising as the holidays draw closer and interest continues to climb. If you’ve been thinking about adding this light-up collectible to your cart, we’d recommend acting sooner rather than later. Given how quickly it sold out the first time around, we wouldn’t be surprised to see history repeat itself.
Keep checking back here for updates on the latest inventory and price changes.
