EXCLUSIVE: Sorry, I Didn’t Know is again extending its record-breaking run on ITV, and this time it appears to have set another high bar.
The British comedy panel show has been renewed for a seventh season, a decade after UK commercial network ITV first commissioned it from TriForce Productions. The re-order extends Sorry, I Didn’t Know‘s record as the longest-running show from a Black-led production company.
Reps for the show say today’s news means it has now also broken the record for the longest-running Black TV show in British history, passing classic Channel 4 sitcom Desmond’s, which ran for six seasons between 1989 and 1994, and BBC Two’s The Real McCoy, which ran on BBC Two between 1991 and 1996 for five seasons and a special ‘Best of’ clip series. Verifying such records is complicated, but both ITV and TriForce are certain it is the case.
Host Chizzy Akudolu will return for Season 7, which will hit screens later this year on ITV1 and streamer ITV. Team captains Richard Blackwood and Eddie Kadi will also return. The show sees Blackwood, Kadi and guests compete in a quiz on Black history. Akudolu was initially a team captain, but replaced Jimmy Akingbola as host for the sixth season.
Filming is taking place this summer in front of a live studio audience in London. Previous guest talent includes Adjoa Andoh, Susan Wokoma, Munya Chawawa, Stephen K Amos, Marcus Brigstocke, Angellica Bell, Richie Anderson, Oti Mabuse, Jordan Stephens, JB Gill, Babatunde Aléshé, Colin Jackson, Seann Walshe and Jamelia. No word on talent for Season 7 just yet.
“We’re so excited Chizzy is taking her place again as queen of the show,” said Fraser Ayers, exec producer for TriForce. “At 10 years and the seventh season, it’s an incredibly special one, and having been in every episode since the pilot in 2016 she’s the perfect host to shepherd us into this next chapter.
“With lots of surprises planned for this series, it’s going to be a special one. We thank ITV for the support they give us to keep making this ground-breaking show, as it seems like a little bit of knowledge, and a lot of laughs, is needed now more than ever.”
The Season 7 order came from ITV’s Director of Entertainment & Daytime Commissioning, Katie Rawcliffe and Entertainment Commissioner Gemma John-Lewis. Ayres, Minnie Ayres and Akingbola exec produce for TriForce. The series editor is Delia Williams.
