With preorders due to start for the iPhone 17 range and AirPods Pro 3, Apple has taken down its online Apple Store, ostensibly to make changes to it.
Apple has taken down its online store ahead of iPhone 17 preorders
Apple always does this ahead of any significant launch, and as ever it posts a note saying that it is offline while changes are made to the store.
In practice, taking down the store is more about building anticipation than for any major back-end website work. But it’s not a cheap decision, as it means nothing at all can be bought from the online store for several hours.
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