With this launch, JAANUU introduces its Core Collection to Nordstrom.com, standing apart as the first premium medical-apparel–dedicated brand on the platform
LOS ANGELES, Sept. 15, 2025 /PRNewswire/ — JAANUU, the performance-driven, fashion-forward medical apparel brand, announced today that its entire Core Collection is now available on Nordstrom.com. JAANUU is proud to be the first premium medical-apparel–dedicated brand to launch on Nordstrom’s e-commerce platform, designed with healthcare professionals in mind with the mission of reimagining the modern uniform. This strategic move expands JAANUU’s reach to new audiences and underscores its position as the premium leader in the medical apparel space.
The launch follows JAANUU’s entry into Amazon.com earlier this year, reflecting the brand’s commitment to meeting customers where they shop – both in expected and unexpected places. By partnering with Nordstrom.com, a name synonymous with quality, service, and style, JAANUU continues to blur the lines between professional workwear and premium apparel.
“Our mission has always been to bring elevated design, performance fabrics, and self-expression to professionals who deserve more from their workwear,” said Mike Alexander, CEO of JAANUU. “Expanding into marketplaces like Nordstrom and Amazon is an intentional part of our growth strategy. We’re introducing JAANUU to new audiences in environments that reinforce our premium positioning, and we’ll continue to expand thoughtfully through the rest of 2025 and into 2026.”
The JAANUU Core Collection – featuring the brand’s best-selling silhouettes in its proprietary UltraSOFT™ and UltraLAST™ fabrics – offers modern, tailored styles with the comfort and durability needed for demanding professions. This launch provides Nordstrom customers a unique opportunity to shop the only medical apparel brand available on the platform, further solidifying JAANUU’s role as the go-to for healthcare professionals and beyond.
Jaanuu apparel is now available for purchase at Nordstrom.com, Amazon.com, and Jaanuu.com, with additional retail and marketplace expansions planned for late 2025 and 2026.
ABOUT JAANUU
JAANUU is the first – and remains the only – female physician–founded brand designing performance-driven, fashion-forward uniforms for healthcare and beyond. Blending innovative fabrics with tailored design and contemporary style, JAANUU reimagines workwear to empower professionals to look, feel, and perform at their best – on and off the clock. Inspired by the individuals we serve, our collections are built on a mission to redefine what it means to show up with confidence at work. Since our founding in 2013, JAANUU has set the standard in premium uniforms, owning the intersection of style and function.
Shop the full collection at JAANUU.com and follow Jaanuu on social: Instagram, Facebook, TikTok, and LinkedIn
SOURCE JAANUU HOLDINGS LLC
