A fintech and property business which integrates elements of the homebuying process has secured a multimillion pound investment from Channel 4 in the state-owned broadcaster’s latest media-for-equity partnership.
Sky News understands that OneDome will announce on Wednesday that it has struck a deal worth up to £7.5m with Channel 4 Ventures.
OneDome’s HomeBuyer service provides mortgage advice, conveyancing and transaction management in a single fixed-price bundle sold for £999.
Earlier this year, the company swooped to buy Trussle, the online mortgage broker which had previously raised funds from investors including Goldman Sachs.
OneDome – chaired by the veteran former City lawyer Sir Nigel Knowles – has set a five-year target of being involved in 10% of all UK homebuying transactions.
After buying Trussle, it now facilitates close to £5bn in annual mortgage lending, as well as processing well over 1,000 property transactions each month.
The deal with Channel 4 Ventures will initially involve the provision of media inventory worth £5m, with another £2.5m invested subject to specific business milestones.
The partnership will be used in 2026 to launch a marketing campaign promoting the HomeBuyer Service.
OneDome, which says it is already profitable, wants to triple revenues by the end of 2026.
“The homebuying experience is broken, disjointed and stressful,” said Babek Ismayil, founder and chief executive of OneDome.
“Instead of juggling multiple service providers and managing the process themselves while working full time, buyers can now purchase one fixed-price service that includes everything they need to complete a home purchase.”
Channel 4 Ventures’ investment forms part of a larger funding round that OneDome is expected to announce by the end of the year.
“This partnership is yet another example of how Channel 4 can create significant commercial benefits for the businesses that collaborate with us, pairing the unrivalled power of TV advertising with our investment expertise,” Vinay Solanki, head of Channel 4 Ventures, said.
“OneDome is tackling one of the toughest and most important consumer challenges — making the home buying journey simpler, faster and more transparent.
“It is already one of the fastest growing scale-ups in the UK, and we believe it has the potential to transform how people approach one of life’s biggest financial decisions.”
Other media-for-equity deals struck by the broadcaster include partnerships with what3words, Pinterest, Crowdcube and Carwow,.
