That day, Disney is once again attracting Disney+ for US customers, where Jimmy Kimmel returned to US TV with his late night show. The announcement took place in the middle of the hustle and bustle of Kimmel’s deposition at the urging of the Trump government.
Disney with outstanding strategy in times of crisis
Disney+ will be more expensive again in the United States from October 21, 2025. The streaming service is then marketed in the version with advertising at a price of $ 11.99, which corresponds to a price increase by $ 2. The version without advertising even becomes three dollars and will cost $ 18.99 a month in the future.
At the same time, the price for the annual subscription will also increase by $ 30 to $ 189.99 in the future. Furthermore, the prices of various bundle offers for US customers are also screwed up. In Germany, the price remains unchanged, at least according to the current status, with Disney+ for a few days now advertising an entry price reduced to EUR 2.99 for at least three months.
Page 2022 price increases every year
Disney+ started in 2019 with a monthly price of $ 6.99, but since the first US price increase in December 2022, two further price increases followed in October 2023 and October 2024. Disney’s streaming division has been working profitably for the first time since last year. Meanwhile, the timing of the announcement of the new price increase that has now taken place from October could hardly be worse. As the owner of the US television broadcaster ABC, Disney surprisingly had the show “Jimmy Kimmel Live!” Submissed after the head of the US communication supervision FCC printed as Trump confidant.
This ensured a global outcry and massive allegations against the US government, because many observers see an interference with the exercise of freedom of expression. The day before yesterday, Disney probably announced due to the public pressure that Kimmel’s late night show should be broadcast again from yesterday. One reason for the withdrawal of the entertainment giant could be boycott calls that could result in mass dismissals by the users of Disney+ and other Disney’s own services.
According to a well-known US journalist, Disney is said to have worked out at high pressure to add Kimmel’s broadcast to the ABC program because the announcement of the price increase at Disney+ was planned. Since last week there has been an enormous number of dismissals, which is why the price increase did not want to lose more users.
