Brands still currently lack penetration on e-commerce platforms across South-east Asia
[SINGAPORE] The boom for e-commerce in South-east Asia might be finding a second wind from an unlikely source: brands.
E-commerce in the region exploded during the pandemic. With people forced to stay home, digital penetration surged as they turned to e-commerce apps and ordered online.
For the companies operating these e-commerce platforms, however, profits have not increased in tandem with the rise in number of users.
