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    Home»Entertainment»2026 World Cup Scores for Fox With Major Ad Sales Boost
    Entertainment

    2026 World Cup Scores for Fox With Major Ad Sales Boost

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    The 2026 FIFA World Cup helped Fox Corp. score a blowout quarter in its latest earnings report (its fiscal Q4), with the company reporting revenue of $4.2 billion, up 28 percent from a year ago, and adjusted EBITDA of $1.2 billion, up 27 percent from a year ago.

    The World Cup was most reflected in the company’s advertising results, with ad revenue surging to $1.9 billion, up from $1.1 billion a year ago. In the television segment specifically (which includs Fox and Tubi, but not Fox News), ad revenue surged by 108%, or $755 million to a total of $1.5 billion

    The success of the event will likely spill over into its fiscal Q1 report.

    “Fiscal 2026 was an exceptional year for FOX, capped by our broadcast of a remarkable FIFA Men’s World Cup,” Fox CEO Lachlan Murdoch said. “We successfully launched our direct-to-consumer streaming service, FOX One, continued to keep America informed across a dynamic news cycle, enhanced Tubi’s position as a leading streaming service, and announced the acquisition of Roku which will transform the scope and growth profile of our company. Financially, these milestones were underpinned by the delivery of record top-line revenue which converted into record EBITDA. With strong momentum across our portfolio, we enter fiscal 2027 exceptionally well positioned to drive sustained growth and long-term shareholder value.”

    More to come.

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