Apple Store down
Apple has taken its online store offline ahead of the keynote starting at 10am PT. For those new to Apple events, it’s a throwback to when Apple needed to take the store down in order to add new products. It fun that Apple is willing to forfeit however much in sales just to keep up with tradition.
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Apple
iPhone 17 (and more) to launch today
We’re now just hours from the Awe Dropping keynote, which kicks off at 10am PT. Stay tuned for the latest news and analysis, or read on below for last-minute rumors.
You’ll find all our September event coverage here, but here are a few highlights to whet your appetite:
