MADISON, Wis. — The top-elected official in Milwaukee County, who rose out of poverty in one of the state’s poorest neighborhoods, launched a bid for Wisconsin governor on Tuesday, saying his background and experience in office make him uniquely prepared for the job.
Milwaukee County Executive David Crowley joins the battleground state’s Lt. Gov. Sara Rodriguez as the two highest profile Democratic candidates in the 2026 race to replace Gov. Tony Evers, who is retiring after two terms. The race is open with no incumbent running for the first time since 2010.
Crowley, 39, is vying to become the state’s first Black governor, while Rodriguez would be the first woman elected to the post. There are two announced Republicans, with several others in both parties considering getting in.
The primary is 11 months away in August.
Crowley told The Associated Press in an interview Monday that he wants to be a “governor for all of us,” focusing on lowering costs for families, affordable health care and housing and fully funding public schools.
“I understand the experiences of what many families are going through,” Crowley said. “It’s really about showing up for people and that’s what people want.”
Crowley grew up in the 53206 ZIP code, which a 2013 University of Wisconsin-Milwaukee study found was the most incarcerated ZIP code in the country, with a majority of men who lived there having spent time behind bars. The area is also known for high rates of poverty, a high concentration of vacant lots and poor health care.
Crowley leans into his background in his launch video, highlighting how his family was once homeless in Milwaukee but he rose to become a community organizer and was elected to the state Assembly in 2016 at age 30. He served until the middle of 2020, when he was elected as executive of Milwaukee County, the state’s largest county. He was the first Black person to hold that job and also the youngest at age 33.
Three years ago, Crowley started pursuing a college degree at the University of Wisconsin-Milwaukee and graduated in December, all while serving as county executive.
“My upbringing has really given me the guiding principles of how I govern,” Crowley said. “That’s why I stress being the governor for all of us. I know what its like to struggle. I know what it’s like to be poor.”
Both Crowley and Rodriguez have also targeted President Donald Trump early in the governor’s race. In his launch video, Crowley said that Trump’s “chaos and cruelty means that the Wisconsin that we cherish will perish unless we unite and fight back.”
Rodriguez called Trump a “maniac” in her launch video.
Democrats are hoping to hold on to the governor’s office as they also eye flipping majority control of the state Legislature, which Republicans have held since 2011.
Crowley is one of several younger Democratic candidates looking at replacing Evers, who is 73.
Rodriguez is 50, and another likely candidate, state Sen. Kelda Roys, is 46. Former Lt. Gov. Mandela Barnes, who is also mulling a bid, is 38. Attorney General Josh Kaul, 44, is also considering a run.
On the Republican side, Washington County Executive Josh Schoemann, 43, and suburban Milwaukee businessman Bill Berrien, 56, are the only announced candidates. Others, including U.S. Rep. Tom Tiffany and state Senate President Mary Felzkowski, are considering running.
Tiffany has indicated that he will announce his decision later this month. Felzkowski said last week that she would not run if Tiffany gets into the race and she was undecided about a bid if he declined.
